2025 Farm Beginnings Marketing Session
Webinar
FARRMS
Author/Speaker:
Ryan Pesch & Desiree Carlson
This session features Ryan Pesch (Lida Farm & UMN Extension) and Desiree Carlson (Esther's Acres). Ryan's presentation explains the different marketing channels, strategies, and understanding your customer and Desiree talks about marketing for the modern farm, focusing on how she uses digital marketing.
NDFMGA Marketing Toolkit
Toolkit
North Dakota Farmers Market and Growers Association
Author/Speaker:
Glenn Muske, Connie Hancock, Megan Myrdal
Learn about the foundational strategies of marketing for local food producers, ranging from identifying target audiences and goals to mastering digital and traditional channels.
2024 Farm Beginnings Marketing Session
Webinar
FARRMS
Author/Speaker:
Ryan Pesch & Alyssa Jones
This session features Ryan Pesch (Lida Farm & UMN Extension) and Alyssa Jones (Exit 44 Flowers & More). Ryan’s presentation covers marketing channels, strategic planning, and customer analysis and Alyssa shares her digital marketing strategies and tools she utilizes for her social media and website.
2022 Farm Beginnings Marketing Session
Webinar
FARRMS
Author/Speaker:
Ryan Pesch & Hannah Moser
This session features Ryan Pesch (Lida Farm & UMN Extension) and Hannah Moser(Forager Farm). Ryan explores various marketing channels and strategies while emphasizing the importance of understanding the customer and Hannah discusses branding, customer insights, print materials, and digital outreach via web, social media, and email.
Digital Marketing for Local Food Part 2
Webinar
FARRMS
Author/Speaker:
Jayme Calavera (First District Health Unit), Kara Winkler (Glimpse of the Prairie), Jen Skoog (Family Roots Farm)
This webinar is part two of a two-part virtual marketing series providing education and technical assistance to help local food producers use online marketing tools.
In this webinar Holly Mawby from the Entrepreneurial Center for Horticulture will discuss additional considerations related to online marketing. Learn about regulations related to online sales of cottage foods and meet two North Dakota farmers will discuss how they use their websites to market meat, eggs, and more.
Digital Marketing for Local Food Part 1
Webinar
FARRMS
Author/Speaker:
Dane Johnson (Nice Center), Jazmine Schultz (Prairie Sky Breads), Rachel Utecht (Off the Deck Hot Sauce), Holly Mawby (Gardendwellers FARM)
This webinar is part one of a two-part virtual marketing series providing education and technical assistance to help local food producers use online marketing tools.
In this webinar a panel of farmers and food producers will discuss how they use websites and webstores to market their products. Dane Johnson, Programs Manager at The Nice Center at NDSU will show attendees how to access free one-on-one technical assistance for online marketing.