NDFMGA Marketing Toolkit
Toolkit
North Dakota Farmers Market and Growers Association
Author/Speaker:
Glenn Muske, Connie Hancock, Megan Myrdal
Learn about the foundational strategies of marketing for local food producers, ranging from identifying target audiences and goals to mastering digital and traditional channels.
2024 Farm Beginnings Marketing Session
Webinar
FARRMS
Author/Speaker:
Ryan Pesch & Alyssa Jones
This session features Ryan Pesch (Lida Farm & UMN Extension) and Alyssa Jones (Exit 44 Flowers & More). Ryan’s presentation covers marketing channels, strategic planning, and customer analysis and Alyssa shares her digital marketing strategies and tools she utilizes for her social media and website.
Setting Up Your Social for Success Ahead of the Busy Season
Article
Local Food Marketing
Author/Speaker:
Taste the Local Difference
Seasonal businesses face many unique challenges, but they also have an opportunity to use downtime to prepare for busy times ahead. The slower Winter months are a great time for reflection, dreaming, and planning. Take advantage of this time to set your business up for success in the upcoming months, you won’t regret it during your peak season!
Social Media Part A: Reaching the Right Audience
Webinar
FARRMS
Author/Speaker:
Erica Kale
This is session #4 in the 2020 Farmers Market Internship program and the first of three sessions focused on social media. The speaker of this session is Erica Kale, a social media expert that provides social media consulting through her company Kale Social Co. Her presentation is about knowing your audience and reaching the right people, creating a social media plan, and creating a social media calendar.
Better Photography for Your Social Media Posts
Webinar
FARRMS
Author/Speaker:
Clint Saunders
In Session 6 of the Farmers Market Internship Program Clint Saunders discusses the principles of good photography, focusing on lighting and composition. He also shares some tips for better cell-phone photography. These tips will help you take better photos to share on your social media pages to promote your business and products.
Social Media Part C: Growing Your Audience
Webinar
FARRMS
Author/Speaker:
Erica Kale
This is session #11 in the 2020 Farmers Market Internship program and the third of three sessions focused on social media. The speaker of this session is Erica Kale, a social media expert that provides social media consulting through her company Kale Social Co. In this final session Erica gives us tips on how to grow a social media audience, and create a blueprint for future interns to follow.