Planning & Measurement

Market Assessment and Marketing Plan - Example

Template

Highland Valley Farm

An example marketing plan template (filled as a sample) that covers products/services, market and customer analysis, competition, pricing, distribution, promotions, and implementation. Intended as a model others can adapt for their own farm/food business planning.

Organic Producer Marketing Toolkit

Toolkit

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A hub of marketing support for organic farmers/producers, built to help you clarify your farm identity, identify target audiences, choose sales + marketing channels, and take action.

Your Marketing Toolkit: Tools and Tips for Effective Marketing

Toolkit

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A North Dakota-focused marketing toolkit for farmers that pulls together practical how-tos, planning templates, and curated resources across marketing planning, branding, market channels, and basic promotion tactics.

NDFMGA Marketing Toolkit

Toolkit

Glenn Muske, Connie Hancock, Megan Myrdal

Learn about the foundational strategies of marketing for local food producers, ranging from identifying target audiences and goals to mastering digital and traditional channels.

Accepting SNAP at Farmers Markets

Webinar

Jan Stankiewicz

This presentation provides an overview of SNAP basics, application steps, potential concerns, and best practices for success.

My Digital Farmer Podcast

Podcast

Corinna Bench

A weekly podcast hosted by Corinna Bench of Shared Legacy Farms designed to help fellow farmers learn the fundamentals of marketing to grow their brand and increase their sales.

2023 Farm Beginnings Marketing Session

Webinar

Ryan Pesch & Ann Olson

This session features Ryan Pesch (Lida Farm & UMN Extension) and Ann Olson (Hilltop Farm). Ryan’s presentation outlines marketing channels, strategic frameworks, and methods for identifying your target audience and Ann shares her insights on how to grow your farm and market your farm business.

Content Planning Calendars

Template

FARRMS

Download these blank content calendar templates to plan your social media content for the whole year.

Press Releases and Local News Outlets

Webinar

Marvin Baker

In session #5 of the 2020 Farmers Market Internship program we learn about working with local news outlets such as newspapers and tv news stations. Marvin Baker is the editor of the Kenmare News and farmer/operator of North Star Farms which vends at North Prairie Farmers Market. Marvin will discuss how to write better press releases to get the media's attention.

How to Write a Press Release

Guide

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Download this guide for press release tips and newspaper style advice.