Brand & Messaging

2025 Farm Beginnings Marketing Session

Webinar

Ryan Pesch & Desiree Carlson

This session features Ryan Pesch (Lida Farm & UMN Extension) and Desiree Carlson (Esther's Acres). Ryan's presentation explains the different marketing channels, strategies, and understanding your customer and Desiree talks about marketing for the modern farm, focusing on how she uses digital marketing.

Brand Creative Brief Worksheet

Worksheet

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A creative brief template to help define the goal, audience, key message, deliverables, tone, constraints, and success metrics for a branding/marketing project.

My Digital Farmer Podcast

Podcast

Corinna Bench

A weekly podcast hosted by Corinna Bench of Shared Legacy Farms designed to help fellow farmers learn the fundamentals of marketing to grow their brand and increase their sales.

2023 Farm Beginnings Marketing Session

Webinar

Ryan Pesch & Ann Olson

This session features Ryan Pesch (Lida Farm & UMN Extension) and Ann Olson (Hilltop Farm). Ryan’s presentation outlines marketing channels, strategic frameworks, and methods for identifying your target audience and Ann shares her insights on how to grow your farm and market your farm business.

2022 Farm Beginnings Marketing Session

Webinar

Ryan Pesch & Hannah Moser

This session features Ryan Pesch (Lida Farm & UMN Extension) and Hannah Moser(Forager Farm). Ryan explores various marketing channels and strategies while emphasizing the importance of understanding the customer and Hannah discusses branding, customer insights, print materials, and digital outreach via web, social media, and email.

Canva for Beginners + Identify Your Target Audience

Webinar

Stephanie Blumhagen

This is session 3 of the FARRMS Farmers Market Internship. In this session we review Canva, a free tool for graphic design. We also discuss how to identify your target audience. Simone Wai from Red River Market discusses her marketing strategies and the market's preparation for COVID-19 safety.

Social Media Part B: How to Craft an Engaging Message

Webinar

Erica Kale

This is session #7 in the 2020 Farmers Market Internship program and the second of three sessions focused on social media. The speaker of this session is Erica Kale, a social media expert that provides social media consulting through her company Kale Social Co. In this session, she teaches us how to engage our social media audience by asking questions and also shares how to create attention-grabbing imagery.

FARRMS Marketing Podcast Playlist

Podcast

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FARRMS staff compiled a list of podcasts featuring digital marketing tips and strategies.