Audience & Markets

NDFMGA Marketing Toolkit

Toolkit

Glenn Muske, Connie Hancock, Megan Myrdal

Learn about the foundational strategies of marketing for local food producers, ranging from identifying target audiences and goals to mastering digital and traditional channels.

Accepting SNAP at Farmers Markets

Webinar

Jan Stankiewicz

This presentation provides an overview of SNAP basics, application steps, potential concerns, and best practices for success.

Farmers Market Manager Training

Course

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Dakota College at Bottineau and the North Dakota Farmers Market and Growers Association have developed an online course to assist North Dakota farmers market managers and others interested with new market ideas and ways to increase their customer base at the local farmers market.

My Digital Farmer Podcast

Podcast

Corinna Bench

A weekly podcast hosted by Corinna Bench of Shared Legacy Farms designed to help fellow farmers learn the fundamentals of marketing to grow their brand and increase their sales.

2024 Farm Beginnings Marketing Session

Webinar

Ryan Pesch & Alyssa Jones

This session features Ryan Pesch (Lida Farm & UMN Extension) and Alyssa Jones (Exit 44 Flowers & More). Ryan’s presentation covers marketing channels, strategic planning, and customer analysis and Alyssa shares her digital marketing strategies and tools she utilizes for her social media and website.

2023 Farm Beginnings Marketing Session

Webinar

Ryan Pesch & Ann Olson

This session features Ryan Pesch (Lida Farm & UMN Extension) and Ann Olson (Hilltop Farm). Ryan’s presentation outlines marketing channels, strategic frameworks, and methods for identifying your target audience and Ann shares her insights on how to grow your farm and market your farm business.

Social Media Part A: Reaching the Right Audience

Webinar

Erica Kale

This is session #4 in the 2020 Farmers Market Internship program and the first of three sessions focused on social media. The speaker of this session is Erica Kale, a social media expert that provides social media consulting through her company Kale Social Co. Her presentation is about knowing your audience and reaching the right people, creating a social media plan, and creating a social media calendar.

Sustainable Ag Internship Marketing Presentation

Webinar

Felicity Merritt

Learn about a range of marketing options for local food producers, including CSAs, farm to institution sales, farmers markets,and more.

Farmers Market Internship Recruiting & Retaining Vendors

Webinar

Felicity Merritt

Learn about several resources that are available to help assist in recruiting and retaining farmers market vendors.

How to Evaluate Your Farmers Market

Webinar

Felicity Merritt

A practical learning session for farmers market interns on how to evaluate a market using simple, doable observation tools (customer counts, basic demographics, movement/flow mapping, and quick surveys) so markets can make better decisions and tell stronger impact stories.