Audience & Markets

Marketing Worksheets

Worksheet

Garry Stephenson

Two worksheets to help farmers reflect on how personality/lifestyle goals shape direct marketing choices, and to compare marketing channels by advantages and disadvantages (e.g., farmers markets, CSA, wholesale, agritourism, online sales).

Accepting and Promoting SNAP

Webinar

Jan Stankiewicz, Lesleyanne Buegel

NDSU Extension and Red River Market share practical steps to accept and market SNAP plus Double Up Dakota. Jan (NDSU Extension / SNAP-Ed) explains SNAP basics, eligibility rules, authorization steps, equipment costs, and best practices. Lesleyanne (Red River Market) shares real-world outreach systems, translated materials, booth setup, and how they track SNAP/Double Up results.

Organic Producer Marketing Toolkit

Toolkit

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A hub of marketing support for organic farmers/producers, built to help you clarify your farm identity, identify target audiences, choose sales + marketing channels, and take action.

Marketing 101

Guide

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A plain-language introduction to marketing for producers, emphasizing that marketing is bigger than advertising and walking through core concepts like the 4 Ps (product, price, place, promotion).

Marketing Your Way

Worksheet

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A guided worksheet to help a farm/business clarify who they serve, what problem they solve, what makes them different, and how to translate that into brand personality, “secret sauce,” and marketing messages.

Role of Local Food Hubs in Local Food Marketing

Guide

James Matson, Martha Sullins, Chris Cook

An overview of food hubs as a solution for connecting local/regional producers to retail, wholesale, and institutional markets. It covers why food hubs form, the economic role they play, common structures/services (including “virtual food hubs”), and recurring challenges/constraints and patterns that can inform development models.

Marketing for Your Farmers Market

Webinar

Felicity Merritt

Marketing strategy, content ideas, and messaging that resonates with farmers market shoppers. How to use Canva for visuals.

Success Strategies for ND Farmers Market Vendors

Webinar

Annie Huffman, Katelin Ginther, Adam Mawby, Lori Martin, Peggy Walters, Kristi Hovland

A practical webinar for North Dakota farmers market season prep, featuring market managers and vendors sharing what works based on real experience and a statewide customer survey. Covers customer expectations, vendor applications and market readiness, booth design and signage, pricing and sales tracking, food handling logistics, and tips for first-time vendors to start small and build community.

Resources for Farmers Market Vendors and Managers

Resource Guide

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A list of resources for farmers market vendors and managers compiled by FARRMS to help your market thrive.

No Stress Video Marketing for Local Food Producers Part 1: Introduction to Storytelling

Webinar

Duncan Williamson

In this video, Duncan Williamson, Director of Production at Tellwell, shares the four step approach for how to build relationship first content.