Marketing for Farms and Food Businesses: Getting Local Food to Local People
Resources and education to help you reach customers in new ways.
View our June 18 webinar on online marketing and read the notes and questions submitted by the audience.
Guides and toolkits for online marketing are available on our resources page.
Online Marketing for Farms and Food Businesses Part A
Online Marketing for Farms and Food Businesses Part B
June 18, 2020 12pm - 1pm
July 23, 2020 12pm - 1pm
Tools and Resources for Marketing Local Food
Now more than ever, North Dakotans want to buy more food directly from local growers. In recent conversations, farmers said they need training and support to better market their products. In response, FARRMS created marketing education especially for ND farmers and food businesses.
We have webinars and online farmer chats so you can learn what has and hasn’t worked for other North Dakota growers. We will connect you with free assistance from experts who will help you with websites, webstores, and online tools. We will show how farmers can sell to local grocery stores.
Is there another marketing topic you’d like to learn more about? Let us know at info@farrms.org. We’re here to help
Webinars and Technical Assistance for Online Marketing
During the COVID-19 pandemic we saw a surge in interest in local food and more people shopping online. Some North Dakota farmers market vendors, CSA farms, and value-added food businesses already use websites, online shops, and social media to market and sell their products. Many more may be interested but don’t know where to start. FARRMS is working with The Entrepreneurial Center for Horticulture at Dakota College at Bottineau and Dane Johnson, from The NICE Center at NDSU to offer two webinars and free technical assistance to help producers with online marketing.
Webinar:
Online Marketing for Local Food Producers Part A
Thursday, June 18, 2020 12 pm to 1pm
We’ll introduce some basics of online marketing, hear from three local producers who market online, and learn how to sign up for free technical assistance for digital marketing.
You’ll receive an e-mail with instructions for joining the webinar and a reminder the day before.
Facilitator:
Dane Johnson, Programs Manager, The Nice Center, NDSU
Panelists:
Holly Rose Mawby, gardendwellers FARM
Jazmine Schultz, Prairie Sky Breads, Minot
Rachel Utecht, Off the Deck Hot Sauce (and Flannel Fizz Soda), Fargo
Do you have questions or comments about online marketing? We want to be sure to answer them in the webinar.
Webinar:
Online Marketing for Local Food Producers Part B
Thursday, July 9, 2020 12 pm to 1pm
Holly Mawby, Director of the Entrepreneurial Center for Horticulture will discuss additional consideration for marketing fresh local food online and regulations for processed and value-added food products. She will be joined by two special guests. More details will be posted soon.
You’ll receive an e-mail with instructions for joining the webinar and a reminder the day before.
Facilitator:
Stephanie Blumhagen, FARRMS
Speakers:
Holly Mawby, The Entrepreneurial Center for Horticulture
Special Guests
Do you have questions or comments about online marketing? We want to be sure to answer them in the webinar.
Free, One on One Technical Assistance for Online Marketing
Since spring of 2020 Dane Johnson, Programs Manager at The Nice Center has led a student team offering free technical assistance for online marketing. You can see many of the local small businesses which they’ve helped at https://thenicecenter.org/shoplocal/
FARRMS and The Entrepreneurial Center for Horticulture have partnered with Dane and the Nice Center to offer this service free of charge to farmers and local food producers. We’re pairing the technical assistance with training webinars to ensure that we’re able to meet your unique marketing. Whether you’re setting up your first website or have marketed online for years, Dane and his team will help you identify the best tools for your business and walk you through the process of setting them up.
Sign up for free one on one technical assistance by clicking the button and completing the intake form.
